This panel looks at alternative approaches to understanding creative digital industries, marketing and power, and focuses on the boundary between cultural and financial, governmental and political economies. The speakers will examine a range of tactical strategies and disruptive approaches as part of an evaluation of the economic hierarchies in contemporary society and creative production. This discourse will present recent examples that critique traditional approaches to participation within market driven systems, with a particular focus on networked culture, mixed realities, social media, ubiquitous computing, and mass surveillance.